WE20 - Discover Your Why to Develop Your Personal Brand

Wednesday, November 28 from 11:00 AM to 12:30 PM « Back

Abstract Text:

A personal brand gives you the ability to stand out in a sea of similar people. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. A positive personal brand encompasses the key traits that embody who you are, highlighting your best qualities such as problem solver, creative thinker, connector, dealmaker, or whatever matters most to you that you are capable of sustaining. Delivering your brand clearly will create a memorable experience, either positively or negatively. The easiest way to share your brand is to have something to say, when people ask, you tell them about yourself. You should already know how you would answer this question. Remember, you want the person to leave knowing your favorite traits about yourself, enough to get them interested in getting to know more about you. This session will take you through the key insights into how sharing your WHY connects people at a deeper level and will take you through exercises to develop your personal WHY and create your WHY driven elevator pitch.

Learning Objectives:

Learn Simon Sinek’s Golden Circle Concept, the importance of discovering their WHY, the positive benefits of communicating your WHY first, changing the way they communicate their personal

Through a series of exercises, develop your own WHY statement, and learn to articulate their WHY using clear, simple, and powerful language; present their why

Learn how to take the Golden Circle Concept and WHY statement back to their organization to help develop better leaders in their organization as well as improve their organization

Learn how to share their why in multiple formats and forums including resume and social media bios’s


AIA Credit Hours:
1.5 LU

Education Tracks: Brand and Marketing

Event Type: Workshops > Session