WE42 - Street to Suite, lobby repositioning's key ingredients

Wednesday, November 28 from 3:30 PM to 5:00 PM « Back

Abstract Text:

With the increase in building stock that has passed their prime as it relates to lobby design, owners are looking not only to breathe new life into these spaces, but also adapt and repurpose their lobbies and common areas as experience centers for their tenants. From the street to the tenants’ suites, the choreography and careful curation of the user experience can transform an underutilized lobby to a thriving and enlivened third space that attracts and retains tenants. Both urban and suburban case studies will be discussed from the context of the owner and design team. This workshop will focus on the key considerations that must be addressed when formulating, designing, and executing a new lobby and common space concept.

Learning Objectives:

Explain how branding goes beyond a logo or sign and is part of the user/ guest experience

Demonstrate ways in which the lobby experience extends beyond the front door and engages the street presence

Define programming typologies and considerations when planning a repositioned lobby

Describe the tangible and tactile concerns that create a balanced, in demand and welcoming space


AIA Credit Hours:
1.5 LU

Education Tracks: Reposition - Renovate - Revitalize

Event Type: Workshops > Session